The intense cultural exchange between north Americans living close to the border and citizens of Baja California has created a unique predominantly Mexican culture.

The evolution of this society, proud of its land and identity, is reflected in its arts. The art of Colectivo Nortec is the result of a fusion between traditional Mexican sounds – northern rhythms, drums, rhythms from the jarabe tapatio, - with the modern sounds of techno-dance. This original mix unveils the new younger generation of Tijuana and Ensenada. The rebirth of the lost society asks the visitor to forget stereotypes and prejudices: ” forget the… unpaved roads, drug-traffickers, donkeys; forget the danger, the fear and concern..” says the international acclaimed volume 1 of Nortec Collections.

“Paso del Norte, This is Tijuana!” is their latest creation. A book that expresses the social criticism of the young inhabitants of the state concerning fear culture, drug trafficking, violence; themes that have for many years characterized the border culture they belong to.

The modernization of the border cities has also contributed to change the stereotypes, offering an attractive environment for international investors as well as for tourists who wish to enjoy the natural and cultural wealth the region has to offer.

GASTRONOMY

Who hasnÂ’t tasted the famous Cesar Salad? the refreshing Margaritas? the rejuvenating Clamato mix? These are the most famous culinary contributions the Baja Californians have given the world.

The government frequently organizes Gastronomic Festivals, to keep its traditional cuisine; there visitors can taste delicious sea food dishes such as lobster á la Puerto Nuevo, the Ensenada Paella and fish taquitos. Not to mention the wines from the Guadalupe Valley, MexicoÂ’s Bordeaux region.

As a curious note, in Mexicali, the statesÂ’ capital city, the traditional food is Chinese food, and still many restaurants offering delicious Asian dishes can be found.

NATIVE ARTS AND CRAFTS

Pottery, ceramics, dolls, wood toys, aromatic woven baskets made with willow leaves, and skirts made with willow bark , are some of the native artworks made by the different indigenous communities of the region such as the Pai-Pai, Kumiai, and Cucapas.